Birkenstock
Wear Type B
We’re on a treadmill driven by the grindstone our noses have been against since before we can even remember. The world demands that we be goal-oriented, assertive, and driven, but even the hardest-charging Type A personalities learn that they need to mellow out if they don’t want to risk burning out. We need to take a moment to open ourselves up to slowing down and enjoying things at a comfortable pace, to taking a break, and becoming Type Birkenstock.
B-Side Stories
Birkenstock’s Instagram will start a new story feed highlighting unique, off-the-beaten-path locations that only Type Birkenstocks would be able to find. From the charming diner in flyover country to the cabinet of curiosity museum in city hall, Birkenstock is determined to find the hidden gems in everyone’s neighborhood.
Step in Place
Birkenstock has helped countless pairs of feet wander into finding hidden gems all over the world. They will team up with Geocaching to help enhance the Type B journey. Look for the bronze Birkenstock curated locations. Learn the history, meet the people, and become immersed in everything Type B.
Birkenstock X Strong Towns
In partnership with Strong Towns, Birkenstock will convert certain busy streets into car-free zones, populating them with popup retail, farmers’ markets, and live entertainment. Our cities should be places we enjoy wandering around, and that starts with making them comfier and more lively places to stroll through.
Rent Type B
When vacationing or vocationing, the need to be comfortable is real. Birkenstocks are now available on Uber Eats. Browse from used to new and your comfort will be delivered right to your brunch table. Return them with the mailing label or keep them and give them a life of adventure.
Journey to Your B-Side.
In collaboration with Headspace, Birkenstock’s walking meditations will help you relax and enjoy the process of getting to the new you, a single step at a time.